For the first time, Netflix has acquired the broadcasting rights to a sporting event in its entirety. The agreement covers the United States and Puerto Rico for the 2027 and 2031 Women’s World Cups.
International football association Fifa announced on Fridaythat Netflix has acquired the rights to the 2027 and 2031 FIFA Women’s World Cups.
The agreement gives Netflix exclusive rights to the World Cup in the United States and Puerto Rico.
This is the first time that Netflix has acquired the live broadcast rights to a sporting event in its entirety.
FIFA president Gianni Infantino described the deal as a “milestone for sports media rights”. According to Fifa, Netflix offers an excellent platform to strengthen the position of the World Cup as “the biggest women’s sports event on the planet”.
Fifa did not disclose the monetary value of the contract.
– As a brand and as Fifa’s new long-term partner, Netflix has shown a very strong commitment to growing women’s football. This agreement sends a strong message about the true value of the Women’s World Cup and the global women’s game, Infantino painted.
According to Fifa, the attraction will be increased with, for example, Netflix’s documentaries produced before the World Cup.
The 2027 World Cup will be played in Brazil. The hostess of the 2031 Games has not yet been decided.
Director of Content at Netflix Bela Bajaria also highlighted the growth of the women’s World Cup, which has been seen with the previous tournaments.
“Bringing this iconic tournament to Netflix is not just about streaming the matches, it’s about celebrating the players, the culture and the passion that is leading to the global rise of women’s sport.
Netflix has recently tried to take over the field in sports by producing documentary series about Formula 1, tennis and athletics, among other things.
In live broadcasts, the experience is less, even though Netflix showed a thrilling boxing match Mike Tyson’s and Jake Paul’s. At that time, Netflix received overwhelming feedback for its stuttering and interrupted broadcast.
The NFL, the American football league, will be shown live by Netflix for the first time on Christmas Day.