In an investigation by Aftonbladet, several former and current employees of Djerf Avenue came forward and described a workplace where public scolding, bullying and a culture of favoritism were commonplace.
READ MORE: The Swedish celebrities who openly mock Matilda Djerf
Matilda Djerf apologizes: “Never built a company before”
Matilda Djerffounder of the company, has now taken to his Instagram to apologize.
– I wasn’t ready. I had never led a team before, I had never built a company before, and under a lot of stress, fast pace and naivety, I failed to be the leader and colleague that I want to be, she says in an Instagram event.
Photo: Screenshot/Instagram @matildadjerf. Photo: Screenshot/Instagram @matildadjerf.
– I know that my words here will not be enough, she continues in the video.
Djerf Avenue will hire an external HR specialist according to Djerf himself. The company strives to “develop the internal operations, everything from structures that need to be put in place to new initiatives,” writes Djerf on his Instagram.
DON’T MISS: All about Djerf Avenue: Employees, turnover and Matilda Djerf