(Finance) – Zesta company listed on Euronext Milan and born from the merger of Digital Magics and LVenture Group, announced theexit from Fitprime startupa B2B corporate welfare platform, a point of reference in the Italian market with over 200 corporate and SME customers and more than 400,000 employees served.
Fitprime was acquired by Wellhubthe leading global corporate wellness platform, a unicorn in its sector with a valuation of $2.4 billion. The exit generated a equivalent value of 4 million euros, of which 50% in cash and 50% in shares of the Unicorn.
Founded in 2016Fitprime was launched by Zest thanks to the LUISS EnLabs acceleration program, born from a joint venture with Luiss University.
With the completion of the operation, Zest completes the third exit of 2024after those finalized by the startups Futura and Cardo AI.
“This exit, the third finalized in 2024 by Zest, demonstrates the level of maturity reached by our portfolio, which has technological champions and startups with high potential operating in the main industrial sectors – stated theCEO Luigi Capello – The acquisition of Fitprime by Wellhub confirms the attractiveness of our portfolio also for international investors, the result of the constant valorisation work carried out by the entire team. Our ambition is to launch and guide the new generation of technological companies to success, creating impact in the economic system and value for our shareholders.”