The Competition Authority made an announcement today and announced a very large administrative fine of 2.6 billion TL for Google.
The official statement on this subject is as follows: happened: “With the decision of the Competition Board dated 18.05.2023, the investigation initiated against Google upon the allegation that Google violated Article 6 of the Law on the Protection of Competition No. 4054 by engaging in various anti-competitive practices in terms of online advertising services was concluded. Within the scope of the investigation, firstly, GoogleThe claims that it restricts the inventory of its online video sharing platform “YouTube” to be purchased only through its own demand side platforms (DSP) and prevents the verification and measurement of “YouTube” ads through independent service providers have been examined. In terms of this claim Googlesubmitted commitments in order to eliminate competitive concerns, and with the acceptance of these commitments by the Board, the investigation ended in terms of the allegations in question.
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In addition, in the investigation, Googlehas a dominant position in the market in terms of the publisher ad server service that helps publishers who sell ad inventories on their websites optimize and manage these inventories, and based on this dominance, it provides an unfair advantage to the “Google AdX” service, one of the participants in the tender process that operates behind the ads that users see on their websites. has been detected.
In this regard, the Board GoogleIt was decided to impose an administrative fine of 2,607,563,963.59 TL. Moreover GoogleIt is obliged to apply conditions that will not be less favorable to other companies that are its competitors than the conditions applied to its own service. Google“No violation has been concluded regarding the allegation that ‘s forwarded the inventory purchase requests from its own DSPs to its own SSP service, based on its dominance in the DSP services market.”