Taylor Swift completed her “Eras Tour” this Monday, December 9, overnight in Vancouver, Canada. It’s the end of a world tour of almost two years. As usual, the American star and singer has broken records again. His tour will remain as the most lucrative in history.
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From Buenos Aires to Tokyo via Singapore, Lyon or Paris… In almost two years, Taylor Swift will have played in around fifty cities for a total of 149 concerts in front of more than ten million fans. His entourage remains discreet about ticket sales but the American magazine Pollstar did his accounts. In twenty months, the American singer and songwriter would have raised more than two billion dollars. This is twice as much as the previous record held by Elton John. His farewell tour had lasted five years.
In addition to ticket sales, Taylor Swift is also a financial windfall for the cities she visits. In Toronto for example, the star performed last month in six concerts over two weekends. The tourist office estimates the impact of his visit at $200 million. In Pittsburgh, the city recorded its highest hotel occupancy rate since the pandemic. This phenomenon gave its name to a very serious concept: “Swiftonomics”, a portmanteau word to describe the impact of Taylor Swift on local economies.
Scenes rarely seen for other artists
The tour resulted in scenes rarely seen for other artists. In May in Parisfor example, fans had set up around the performance hall two days before the concert, camping on site in the hope of finding themselves as close as possible to their idol. In Edinburgh in June, fans shook the ground at concerts according to the UK’s earthquake monitoring agency (BGS), with seismic activity measured up to six kilometers around the stadium where the star was performing.
The tour, from which a film was made last year (“ Taylor Swift: The Eras Tour “), has not escaped the upheavals of current events either. In August, three concerts in Vienna were canceled after the revelation of a planned Islamist suicide attack.
Taylor Swift’s performances enchanted fans but also excited critics, with the latter praising her energy and endurance on stage during performances lasting three hours and thirty minutes on average.
Named personality of the year 2023 for Time magazine, Taylor Swift also marked the year 2024 by throwing herself into the political arena during the American presidential election. His rallying behind Democrat Kamala Harris had enraged Donald Trump, who had said “ hate “.
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