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While 2025 is fast approaching, a skin care product seems to have won the hearts of Internet users in recent months… We reveal what this secret ingredient is.
If you thought hyaluronic acid was the must-have product of the year, think again. According to a study carried out by the British agency Foundation, salicylic acid has emerged as the most searched skincare product on Google in 2024.
Salicylic acid: a powerful active ingredient, radiance booster
Salicylic acid is a colorless crystal naturally present in several fruits, vegetables and plants, such as melon, strawberries, apricots and willow bark.
In the cosmetics sector, this ingredient is prized for its numerous properties: keratolytic, exfoliating, astringent, regenerating, antiseptic and anti-inflammatory. It is also known for its soothing effect, as it calms inflammation in sensitive and acne-prone skin. In addition, it acts as a preservative by limiting bacterial proliferation, while playing a role as a hair conditioner and anti-dandruff agent.
But if this active ingredient is so popular in the field of beauty, it is above all thanks to its keratolytic action, that is to say its ability to eliminate the superficial layers of the epidermis. By removing dead cells accumulated on the stratum corneum, salicylic acid improves the radiance and quality of the skin. It also helps in removing blackheads and comedones. Regular use stimulates cell renewal and helps regulate sebum production.
Finally, one last asset, and not the least: this ingredient is well tolerated by all skin types, even the most sensitive. So many reasons that explain why salicylic acid attracts so many fans.
Salicylic acid: the star ingredient of 2024
Although hyaluronic acid, bakuchiol, ferulic acid and collagen have been in the news a lot in recent months, salicylic acid has taken the top spot.
According to Current Womanthis product was the most searched for on Google in 2024, with an impressive average of 60,500 monthly searches. In second place are retinol and retinoids, averaging 49,500 searches per month, followed closely by hyaluronic acid.
Where to find salicylic acid?
Salicylic acid is available in a variety of products: anti-wrinkle serums, moisturizers, exfoliants, anti-blemish patches, etc. You can find them in pharmacies, drugstores, specialized stores or even online.
Brands offering salicylic acid products include Typology, SkinCeuticals, Horace, and Aroma Zone, to name a few.
So, are you ready to integrate this essential product into your beauty routine?
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