For a full 35 seasons, Swedes in financial trouble have been helped with bad consumption habits, an unsustainable lifestyle and growing mountain of debt in “Lyxfällan” on TV3 and Viaplay.
From the beginning it was Charlie Soderberg and Mathias Andersson who were the program’s experts, but since a few years ago it is instead Magnus Hedberg and Magdalena Kowalczyk which will remedy the participants’ financial concerns.
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Charlie Söderberg and Mathias Andersson. Photo: Bertil Ericson/TTMagnus Hedberg and Magdalena Kowalczyk. Photo: Christine Olsson/TT
Ahead of the 35th season, which premiered in August, Kowalczyk told Gala Magazine about what, according to her, makes the “Lyxfällan” continue to resonate with viewers.
– That the Luxury Trap is not only relevant year in and year out, but rather more now than ever, is a direct reflection of the “buy-now-pay-later society” that has emerged in Sweden in recent times. The total debt for consumption to the Kronofogden has grown by an average of 50 million every day for the past year, and at the same time more and more people are struggling with mental illness as a result of the bad economy. Therefore, I am proud to be part of the super important public education about money as a concrete way to prevent this terrible development.
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Magdalena Kowalczyk. Photo: Magnus Lejhall/TT
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Hold on to your wallet during the sales
When many Swedish households, in recent years, have also had an extra tough time – with rampant mortgage interest rates, more expensive food and electricity prices that have skyrocketed – it has been extra important to keep track of your finances.
And especially important to keep in your wallet is during certain times of the year.
Photo: Fredrik Sandberg/TT
In connection with sales, stores and online shopping sites do everything to ensure that you shop with them. With attractive offers, emails and text messages with countdowns, it can therefore be easy to spend money on things you don’t really need.
Such a sale always falls at the end of November, during what is known as Black week, which this year culminates on November 29 when Black Friday falls.
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Magnus Hedberg: Don’t do this on Black Friday
And ahead of the big sale day, the “Luxury Trap” expert Magnus Hedberg has some advice for anyone thinking of shopping.
– Feel free to prepare yourself by, for example, listing down what it is that you really need or that you still intend to buy later, such as Christmas presents. It’s also good to check regular prices and more on the stuff you plan to find in advance, especially if it’s more expensive stuff you’re thinking about. As you know, the discounts are not always as big in reality as they want you to believe.
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Magnus Hedberg. Photo: Janerik Henriksson/TT
But there are also things you should even avoid doing on November 29, according to Hedberg.
– Never shop for money you don’t have! Many shopaholics are drawn into the collective buying frenzy these days and suffer from so-called “fear of loss” panic, which not infrequently leads to borrowing money quickly and expensively in order not to miss a super deal. This is of course a big no-no from a financial perspective.
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