So why is YouTube so important? Because people now prefer to watch rather than read to get information.
YouTube makes it possible to connect with customers by providing them with in-depth information thanks to long-form content. In contrast, Instagram, TikTok and Facebook are generally used to promote low-cost products and services by focusing on shorter content built on instant attention. But for businesses that provide high-value services like consulting, education, healthcare, and investing, YouTube is the most effective way to demonstrate expertise, build trust, and inspire potential customers to take action.
Digital Marketing Specialist Alaattin Kılıç, who previously worked for portals such as TRT World and Russia Today and followed the Paris Attacks and Jamal Khashoggi events, explained his tips for small and medium-sized businesses.
SUGGESTIONS FOR YOUTUBE SUCCESS FOR SMEs
1. Tell Your Own Story
To create a personal brand, you first need to define your own story. This story should reflect your business’s mission and values, while also creating an emotional connection with your audience.
2. Know Your Target Audience
Understanding who you want to reach is the cornerstone of your content strategy. Learn their demographics, interests and problems. Tailor your content to their needs.
3. Show Your Expertise
YouTube is the perfect platform to instill confidence in potential customers by showcasing your expertise.
4. Produce Podcasts and Long-Form Content
Podcasting is an effective way to share your knowledge on a low budget. Broadcasting in video podcast format on YouTube provides great benefits in terms of both education and trust building.
5. Publish Sales Calls for Transparency
Potential customers want to understand your processes. You can ensure transparency by broadcasting your sales and consultancy conversations on YouTube.
6. Make an Emotional Connection
Create an emotional connection with your audience by sharing not only your successes but also your challenges. People connect more to real stories.
7. Be Transparent
There is no faultless servant. Feel free to share your mistakes. This transforms you from a business to a human and allows you to connect with your target audience.
8. Automate and Work on Low Budgets
You can achieve great success on YouTube even with small budgets. You can create professional-looking videos using a smartphone and natural light.
“CONSISTENCY, PATIENCE AND STABILITY”
Alaattin Kılıç emphasizes that the key to this process is consistency. “When you step into YouTube, your parachute will not open immediately,” said Kılıç, and continued his evaluations as follows:
“You may hit some rocks, but that parachute will definitely open before you fall face down on the ground. And when it opens, you too will enjoy changing your life like the parachutists you envy. Those who embark on this journey with patience and consistency both gain confidence in the business world and make a difference in the digital world. You can also make artificial arrangements.” “When you do it with the help of intelligence, you can earn huge incomes without spending a fortune. You can build a strong relationship with your customers and build your future by taking advantage of technological developments that are difficult to keep up with.”