Rusta is a department store that sells everything from shampoo, blankets and outdoor furniture. News24 has previously written about a Christmas decoration from Rusta that captured the interest of all customers.
The gadget that attracted all customers
That time, it was a transparent large decorative lamp in the shape of a unicorn with lighting in the colors of the rainbow that attracted customers to Rusta stores.
The decoration went viral on Tiktok and people loved the lamp.
– We think it’s fun that the unicorn has gone viral on TikTok and it’s also noticeable in the demand for the layers, said Erlend Kramer, manager of Rusta in Norway, to The daily newspaper when.
The dollar store pumpkin went viral
Earlier this fall, there was an autumn decoration at the discount department store Dollarstore that turned the stores upside down.
The item that became extremely popular was an ornamental pumpkin with LED lighting.
On both Tiktok and in several Facebook groups about interior design, people were crazy about the pumpkin and it sold out in several stores.
READ MORE: Customers flock to the Dollarstore – here’s the item everyone wants
Customers are rushing to Rusta – that’s the reason now
Now it’s a new product that has gone viral on Tiktok, and is creating complete chaos in the Rusta stores.
This time it’s a hot air brush at half the price that makes customers flock to Rusta.
In various Facebook groups, customers request the hot air brush and travel miles to find it.
“Went several miles to Rusta today to buy this but it was sold out despite stock balance of 22. Checked another Rusta but also sold out there.. So disappointed and hyped this since last night. If there is someone in the vicinity of a Rusta with this one left who can buy it for me, I am happy to swish extra as a thank you + shipping. Or if someone bought but doesn’t want to keep theirs and sells it.. Or whatever. Totally desperate for it,” writes a customer in a Facebook group.
The post has received over 300 comments and is just one of several posts in recent days asking for the hot air brush.
READ MORE: Customers rush to Ica – here is the product everyone wants to buy
Photo: Screenshot/FacebookKoas at Rusta – the police were called
On Tuesday morning, the police were called to a Rusta store in Överby. There is said to have been uproar and chaos in the store, when customers threw themselves over the product.
Both shelves and shopping baskets were overturned, according to a customer at the location who spoke with Ttele.
When Nyheter24 comes into contact with Cecilia Gärdestad, Rusta’s press contact, she says that sales exceeded the chain’s expectations.
– Sales of our product “Multistyler” have exceeded our expectations and demand is still very high. The product is currently sold out in many department stores. We show the product’s stock balance in each department store on Rusta.se, but the high demand means that the stock balance can change quickly. Rusta implements ongoing measures to avoid congestion and to create a good environment for our customers in the department stores, she tells Nyheter24.
READ MORE: Customers rush to Rusta – here’s why
READ MORE: The popular product comes to Sweden – the customers are furious
READ MORE: Customers rage at Ica after big mistake: “Dangerous to life”
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