Those born between 1995 and 2012 are the first generation to grow up in the era of smartphones, whose behavior is often followed by the older generations.
In the popularity of social media channels and other internet services, the same formula has been repeated many times: the young first, the old behind.
Generation Z, born between 1995 and 2012, has generally been considered the pioneers of the internet, who, having grown up in the smartphone era, experiment with new applications without prejudice.
US online media Techcrunch found out where the young knee is currently headed. The technology publication received information from Appfigures, a company that collects analytics data, which are the applications most downloaded by generation Z in 2024.
Due to data protection practices, the numbers could not include minors, so they are based only on 18-24 year olds representing the oldest generation. Only US citizens are included. Downloads were measured from the beginning of the year to the end of October.
A popular Chinese online store at the top
Young Most downloaded app is a Chinese online shopping giant that is already very strongly used by Finns Temu. The online store’s application, which has been criticized for its aggressive advertising and products of varying quality, has been downloaded 41.98 million times in the target group. Temu’s biggest competitor, Shein, also of Chinese background, collected 14.68 million downloads.
Second place has a short video service known for its efficient recommendation algorithm Tiktok with 33.23 million downloads. Capcut, a video editing program developed for the service, had 21.72 million downloads.
Youtube, the second major video service on the Internet, has 14.03 million downloads. According to Techcrunch, this indicates that the service, which will be 20 years old next year, still has a lot of committed users.
New players in video-based applications are the so-called short drama services, of which Shortmax, for example, has collected more than ten million downloads. The services publish short films or continuous series, which may also include interactive elements.
Third place considers X, i.e. the former Twitter, to be a competitor published last year Threads With 32.32 million downloads. The large number of downloads is probably explained by the fact that the service is new.
Techcrunch’s list includes many long-standing services from Meta and Google, among others. Among Instagram’s emerging competitors, Lemon8 (7.7 million downloads), which is backed by Tiktok’s Chinese developer Bytedance, deserves a mention.
The article mentions artificial intelligence services in addition to Chat GPT (24.63 million downloads). to help with studying developed by Gauth (8.37 million downloads).
See all mentioned services in the table below:
On October 2, 2024, aamun Jälkidig discussed the monitoring of age limits on social media: