South Korea-based technology giant Hyundai, As far as it is brought to the agenda today, physical buttons in their vehicles won’t lift.
Ha Hak-soo, Vice President of Hyundai Design North America, said people “When they want to quickly check something but cannot, they become stressed, irritated and angry.” he said. The company conducted research on a control group to obtain information on this subject. He explained that they determined that many drivers want to control vehicle features with physical buttons. That’s why new vehicles have touch screens as well. Hyundai stated that they will continue to offer physical buttons.is appreciated for this decision. Millions of drivers have long said that physical buttons are safer and easier. The automobile world had begun to eliminate physical buttons, especially with the influence of Tesla. Traditional manufacturers are reversing their decisions, Tesla, on the other hand, is taking firm steps towards eliminating buttons completely. The company’s new vehicles do not even have a gear lever or turn signal lever.
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Different future plans are being made within the company in this regard. For example Hyundai Mobis wants to eliminate all screens and digital instrument clusters in vehicles after 2027. For this purpose, the company collaborated with ZEISS, one of the world’s optical giants. It wants to reflect all the necessary information in color under the windshield. This infrastructure will allow people to access a wide range of information without taking their eyes off the road while driving. If everything goes well, it will be put into mass production and put into use in 2027.. It is not yet detailed how the system works exactly. According to the brief statement made by Hyundai Mobis, the system is a transparent film applied to the windshield.slightly thicker than a human hair) and says it’s based on a high-tech projector.
Ford had previously brought up this issue. Nowadays many vehicles head-up display or simply “HUD “It comes with a screen. HUD screens, designed for drivers to see important data without taking their eyes off the road, are currently quite small.
That’s exactly what Ford wants to change. For this, the company used the product developed by Ceres Holographics in cooperation with Eastman and Carlex. “HoloFlekt” He is thinking of using a movie called. Edited “Vehicle Display and InterfaceThe film exhibited at the “conference” It integrates the HUD infrastructure directly into the windshield.
In this way, the area under the windshield contains a lot of information that cannot be presented in current HUDs. “transparent and colorful” is shown as . It is stated that this film is ready for commercial production, but Ford is not expected to use HoloFlekt before 2026.