Ica’s new bet on singles: “Who came up with this?”

Icas new bet on singles Who came up with this

ICA is one of Sweden’s leading grocery companies with approximately 1,300 stores around the country. There are several different types of stores such as Ica Maxi, Ica Kvantum, Ica Supermarket and Ica Nära, which are run by independent Ica traders, Ica writes on its homepage.

It is common for stores to invite you to events with big sales and reduced prices. But an Ica Maxi store in Karlstad has organized a different event. They arrange a blind date – in the store.

During one evening, visitors to the store will be able to take a balloon that signals that they are single and ready to mingle. There is a balloon if you are looking for a male partner, female or if you are open to both.

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Strong reactions to Ica’s initiative

The store talked about the event in a video on Tiktok which has now gone viral and received over 950,000 views. Below the clip there are more than 1,600 comments. Among the comments there is the occasional expectant person who thinks the idea is good.

Here are some comments:

“Well then good luck, to those of you who will apply”

“Sounds exciting”

“Wish this was closer”

Many are positive about the event. Photo: Screenshot/Tiktok/Ica Maxi Välsviken

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“What do you think?”

But there are also those who are not as positive about the event. Here are some comments:

“Okay but who came up with this?”

“This is what I want to see on TV”

“Should we sit in the fridge or what do you think?”

“Blind date at Ica is crazy”

Not everyone is positive about the event. Photo: Screenshot/Tiktok/Ica Maxi Välsviken

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