On Monday, Malmö FF could title themselves as Swedish champions for the 24th time. The sponsors Puma, whose office is in Helsingborg, wanted to celebrate with a cake, which South Sweden was the first to report.
On Wednesday, the company called Thores bakery in Helsingborg and ordered three cakes with MFF motifs, and on Friday they were ready for delivery.
– I thought the cakes turned out so nice that I posted a picture on our Facebook page, says Bengt Carlsson, one of the owners of the bakery.
“Damn pedophile pigs”
But in the comments section, not everyone agreed.
– In the evening, one of my employees called and asked if I had seen what was written there.
“I will tell everyone I know about the food poisoning I got after buying from them. Fucking pedophile pigs.” “I will never shop there again” and “Real pigs who choose to post an MFF cake.”
These are just a few examples of what was written in the comments section below the post.
– We only made a few cakes, and then there was this commotion, says Carlsson.
The local politician’s boycott: “Must take a stand in life”
Also a local politician in Helsingborg, Tonka Frodlund (S), commented and wrote that she intends to boycott the bakery in the future: “Finalised… I am HIF”, wrote the politician.
When South Sweden contacts Tonka Frodlund, she stands by her words.
– I do not intend to buy from someone who likes MFF when I am a citizen of Helsinki. That’s just the way it is. And if you don’t buy, it’s probably a boycott. You have to take a stand in life, and HIF are sacred to me. I am far from Malmö, she tells the newspaper.
Now Bengt Carlsson believes that it has gone on too long.
– We as a company do not take a position for either Helsingborg IF or Malmö FF. We just made some cakes to order. The girls who made them did a great job, why shouldn’t I be able to take a picture and post it.
– When a politician comes out and says that they should boycott us, then I think it has gone too far.
“I think we will get more customers”
Now Thores bakery has been closed since last Friday. Whether the boycott will be noticed remains to be seen during Monday.
– But I think we will get more customers now, because there are many who have written positive things.
Despite the uproar, Bengt Carlsson intends to continue making football cakes in the future.
– But maybe I’ll think about it before I post it on Facebook.