The Leerdam LEGO event is completely free, say initiators Richard van Strien and Jacques Hoencamp. This is in contrast to the 26 euro entrance fee that you pay at the Jaarbeurs. The two organizers proudly stand in front of their ‘diorama’, a table full of LEGO buildings. “Look at this. We have recreated Europaplein in Leerdam.” A number of spectators stand behind a red-white ribbon. In other places you can play with LEGO, but clearly not here. “Look, I recognize that store,” says a son to his father.