It’s hard to resist well-cut jeans, and even more so when they’re at a low price. This fall, a famous ready-to-wear brand, well anchored in the daily lives of French people, is hitting hard with a collection of jeans with an eco-responsible commitment. Offered at an attractive price of 35 euros, this new line combines style, comfort and respect for the environment. A small price for a great initiative. Indeed, beyond simple clothing, this collection is the result of a strong commitment to the planet and local employment. The brand collaborated with a French production center, specialized in the manufacture of denim.
The goal? Offer a quality, accessible product that minimizes the impact on the planet. The cut of the jeans, well thought out and resolutely modern, adapts to different body types while remaining faithful to the spirit of this fashion giant. The partnership with the local production center not only guarantees quality know-how, but also makes it possible to promote jobs in France, an asset which deserves to be praised. These jeans have been made with a combination of virgin cotton and recycled cotton, as well as a hint of elastane to ensure flexibility and comfort. In terms of style, the cuts are classic and timeless: a straight cut for women and a slim fit for men. And for those who like choice, two washes are offered, allowing everyone to find the model that suits them.
Finally, the collection is available exclusively online. This brand, created in 1978 and present in several countries, is not its first responsible initiative. Faithful to its commitments, it continues to innovate and offer sustainable products that meet consumer expectations. So, what is it? It’s Kiabi, who signed this unique collection, determined to prove to us that fashion and ecology can go hand in hand without blowing the budget.
We also remember the “zero waste” collection, launched by the brand in 2021, highlighting a windbreaker in recycled polyester, reversible, unisex, again sold for 35 euros. The piece was made in such a way as not to generate any scraps of fabric. In other words, all of the selected materials had been used for its manufacture. Hat !