Spotify has left one year behind in Turkey with its RADAR program, which it launched to highlight rising talents from around the world.
The statement made by Spotify on this subject included the following: “Spotify is in the second artist selection of RADAR Turkey, which aims to support newly debuted artists or artists at the beginning of their careers and is in its second year. Baran Mengüç, Ceren Sagu, lotusx, Rana Turkyilmaz And TUANAHe announced that he will take part. These five artists, defined as the voices of the future, are not only original talents, but also stand out as reflections of Turkey’s listening habits with their musical genres. These artists, who have a wide range from hip hop to rock, arabesque to alternative influences, represent a versatile movement that brings together modern and cultural music styles. Since its arrival in Turkey, the RADAR program has brought rising artists together with new listeners, while also contributing to the strengthening of artists through editorial playlists on Spotify and various marketing efforts both within and outside the platform. While the program has become a tool for listeners to discover new artists in more than 30 countries, it stands out as an important step for artists to reach an international fan base.
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RADAR Türkiye focuses on rising talents and offers a reflection of the country’s most current music trends. While pop and hip hop have maintained their dominance in Turkey’s charts for many years, Spotify data also reveals the rise of alternative genres such as rock, alt-pop and arabesque, which have been rediscovered by young listeners. This change reflects younger generations’ passion for blending traditional sounds with digital elements. Collaborations between musical genres and the integration of local cultural motifs into music enrich Turkey’s musical structure, creating an ever-evolving dynamic. While this new musical structure is inspired by arabesque, electronic and Turkish Folk Music, it is also fed by mainstream genres such as pop, rock, indie and hip hop.”
Today, RADAR Türkiye announced five new artists shaping the future of Turkey’s music scene: “A versatile artist who brings together pop, R&B and traditional Turkish sounds. Baran Mengüçstands out as an example of the trend of incorporating traditional Turkish instruments into their work, creating a unique fusion of modern and cultural sounds. Ceren Sagu It brings a new breath to the arabesque genre, traditionally associated with the older generation, by blending it with modern trap rhythms, and shows the revival of interest in this style among young listeners. Combining Hyper Pop and modern Hip Hop with emotional lyrics lotusxwhich debuted by bringing a fresh indie touch to 90s/00s rock nostalgia while appealing to Generation Z’s love of genre-blending tracks. Rana TurkyilmazAs one of the new important figures of the Turkish rock scene, he conquers the hearts of Turkish Rock enthusiasts. TUANA transitions from dance-pop to an alternative/indie style, reflecting the growing interest in cross-genre, experimental music among young listeners.
The RADAR Turkey program was launched in 2023, and within its first year of launch, the RADAR Turkey playlist became one of the best performing playlists among all RADAR programs. There was an average increase of 50 percent in the number of followers after the artists such as Such, Ege Can Sal, Paptircem, Selin and Sena Şahin, who were included in the artist selection of RADAR Turkey in its first year, became a part of the program. “
Spotify Artist and Production Company Relations Manager Fırat Tekaüt “We are very excited to introduce the second selection of the program at RADAR Turkey, which has left behind a very successful period as of its first year. The RADAR program aims to support artists at the beginning of their careers and enable them to establish deeper connections with their fans. We are proud to support a new selection of artists inspired by different musical styles, art, digital culture and developments in the international music scene.
At the same time, we think they are a true reflection of music trends in Turkey. As the future voices of the music scene, I have no doubt that the unique visions and different backgrounds of these five new artists will make a great contribution to Turkey’s developing and interconnected music scene. It is clear that it is precisely this diversity and constant change that shapes both the Turkish music scene and the trends we see on our platform.” he said.