A new instant messenger is about to land on our smartphones: Daze! Emphasizing creativity and interactivity, with numerous AI-powered functions, it is already very popular with Gen Z.
WhatsApp, iMessage, Snapchat, Messenger… There are many instant messengers, each having its own specificities and strengths. But faced with the behemoths in the sector, it’s difficult to establish yourself! However, one application managed to stand out even before its official launch, by directly targeting the coveted Generation Z.
This is Daze, an instant messaging service which quickly captured attention thanks to a marketing strategy focused on social networks – be careful not to confuse it with Daze, the application to manage the charging of its electric cars. The new platform is carefully preparing its official launch by exploiting social networks, TikTok and Instagram in the lead, with promotional videos counting tens of millions of views.
And success seems to be there! It’s very simple, while the application is due to be released on November 4, the waiting list already has 156,000 registrations. Currently, Daze has around 1,400 invite-only beta users. But then, what is the recipe for its success?
Daze: creative messaging for Gen Z
Daze stands out from traditional messaging services, such as WhatsApp, Messenger and iMessage, with its creative side. Here, users are no longer limited to the traditional blue and green bubbles. Instead, they can send multi-colored messages that float on the screen, complete with photos, numerous fonts, graphics, stickers, GIFs, drawings, decorated backgrounds and more. All directly in the chat, thanks to a touch of artificial intelligence.
“Our goal with Daze has been to create a full-featured messenger that is competitive with iMessage, WhatsApp, etc., while still offering a suite of really fun and creative features.”explains Willem Simons, the American entrepreneur who founded the application, to TechCrunch. “You can quickly type a message and hit send, or drag the message anywhere in the chat. It’s easy to use and utilitarian, but also very free and unconstrained.”
Although Daze is already generating buzz, caution remains in order. It wouldn’t be the first application to benefit from significant visibility in its early days and then fall back into obscurity. But, in any case, the popularity of its videos on social networks suggests that the concept appeals to Generation Z. According to the results of the test phase, more than 50% of users remained on the messaging service after sixty days. Unsurprisingly, most testers were aged 13 to 22. Daze’s long-term success will largely depend on its ability to innovate and deliver new features that keep users engaged.