If some children receive more presents than others at Christmas, it’s for a specific reason, according to a study… and it’s not at all about the family budget. Explanations.
At Christmas, it’s a reality, not all children are spoiled in the same way. Not everyone receives the same number of gifts. There is also sometimes a difference in the value of the gift offered. As you delve into your childhood memories, you may have an anecdote that comes to mind: the day, for example, when you received a book while your little sister received the last Barbie doll house. fashion.
So the question is, why do parents favor certain children more at Christmas? The annual Parisian trade fair dedicated to families and children, Kidexpo, looked into the subject in a survey carried out among a panel of 615 families. Firstly, what emerges is that the average budget of parents this year per child is 136.9 euros, “we are almost back to the 2022 budget which was 132 euros (+10.4% than in 2023 and +3.7% than in 2022)”we can read in the press release. But what the study also reveals is that the budget increases and amounts to 142.4 euros when the child believes in Santa Claus. The reason that could explain this phenomenon lies in the magic of the holidays. Any parent can break down when they see their little one amazed by the one wearing the red disguise, and all the traditions associated with it.
On the gift side, here too, the study notes a certain difference in the nature of the toys. The dear little darlings, who are convinced that Santa Claus exists, receive construction games, board games, creative hobbies, but also licensed products which are in high demand every year. As for those who have discovered the truth, they are offered clothing and fashion accessories, consoles and video games, vouchers for outings, gift cards, gadgets and even high-tech products.
Unconsciously, parents let themselves be more touched by the magic of Christmas, which makes their children’s eyes shine. And if the budget is slightly larger, it is perhaps also because they are trying to fulfill their wishes, by being as close as possible to their desires and by relying on Santa’s list.