(Finance) – From a simple sugar distributor to a pioneer of sweetening, on a path marked by the drive for innovation while maintaining a strong link with its roots, Eridania has been able to shape the taste and culture of desserts in Italy, ttransforming the brand into a true icon, synonymous with sweetness in Italy in a 125-year long journey between continuity and modernity, which has allowed it to write the history of sugar and more generally of sweetening in our country.
To crown this journey, the company celebrates its firsts 125 years with a special stamp which tells and interprets the sweet story that unites the company to entire generations of Italians, its ability to look to the future and the vocation to respond with innovation to the needs of consumers of every era.
The stamp, issued by the Ministry of Business and Made in Italy on 17 October, belongs to the thematic series “the excellence of the productive and economic system”, created to promote professional and entrepreneurial ability and reserved for companies that have made a difference for the our country. The stamp refers to the value of tariff B, currently equal to 1.25 euros, and the circulation is 250,020 copies.
The philatelic postmark was delivered to Alessio Bruschetta, CEO of Eridania Italia, during a ceremony held in the Salone degli Arazzi of Palazzo Piacentini in Rome, headquarters of the Ministry of Business and Made in Italy, in the presence of Minister Adolfo Urso, of the Undersecretary of State with responsibility for Philately Fausta Bergamotto, the PA and Regulated Markets Manager of the State Printing and Mint Institute Stefano Imperatori and the Philately Manager of the Italian Post Office Giovanni Machetti. The Eridania stamp, whose sketch is by Claudia Giusto, depicts a harmonious family context in which mother and daughter prepare a cake together using Eridania sugar, represented by the characteristic and iconic red package in which a griffin stands out in white which holds the letter “E”, one of the most emblematic historical symbols of the company and re-proposed throughout 2024 in a special limited edition of Classico. The composition is delimited, at the bottom, by the writing “ERIDANIA” which stood out on the sugar packs of the 1960s, above, from the claim “125 YEARS OF SWEETNESS”, taken from the 125th anniversary logo.
“We are honored and grateful for this recognition: the stamp being issued today celebrates the long history and successes of an icon such as the Eridania brand, which has been a point of reference for sweetness in Italy for 125 years. An important milestone, the result of the constant commitment of those who have contributed to the success of the company and the satisfaction of our consumers: this stamp pays homage above all to their work – declared Alessio Bruschetta, CEO of Eridania Italia – Our task, now , is to continue to carry forward this story of excellence, continuing to evolve and aiming for innovation, but remaining faithful to tradition. The challenge is certainly to look at new consumers, intercept their needs and give them quality products that are in line with new market trends. All this while continuing to invest in sustainability, the compass that has guided the development and growth of Eridania since 2013″