News24 have previously written about when different products become popular and suddenly create hysteria among customers.
Earlier in the fall, it was an ornamental pumpkin that caught everyone’s interest.
The pumpkin from the Dollarstore became trendy on Tiktok and in several Facebook groups about interior design. It sold out in several stores and created a huge engagement.
READ MORE: Customers flock to the Dollarstore – here’s the item everyone wants
Lidl’s clothes attracted great engagement
In the past, clothes from Lidl have been very trendy, so much so that Lidl’s press manager urged customers to hang on to the lock, to get hold of a garment.
– It’s first come, first served, so if you want to be sure to buy something, you should be out early, maybe even hang on to the lock, said Nahir Aslan to Nyheter24 at a clothing release.
READ MORE: Then Lidl releases its new clothing collection – can be chaos: “Good to be out in good time”
High demand for Swedish sweets
But it’s not always stuff that captures customers’ interest. During the autumn, Swedish sweets have also become extremely popular, so popular that the production cannot keep up.
Several store shelves are empty, due to the high demand.
– There is a huge interest and craving for Bub’s sweets. During the last year, Bubs had a growth of almost 50 percent. Of course it’s incredibly fun, but it makes it difficult in terms of production to keep up with the high demand from consumers, said Joanna Mossberg, communications manager at Orkla, which in turn owns Bubs, in an interview with Nyheter24.
READ MORE: Will Bub’s sweets stop being sold in Sweden? Here is the answer
Customers rush to Rusta
Now it is a new interior design product from Rusta that has caught the interest of customers, especially in Norway.
What attracts everyone is a transparent large decorative lamp in the shape of a unicorn with lighting in the colors of the rainbow.
The decoration has gone viral on Tiktok and people are loving it. Now customers rush to Rusta, to succeed in getting their hands on it.
Even in Sweden, the lamp has become increasingly popular and on Swedish Tiktok too, people show off their unicorns from Rusta.
– We think it’s fun that the unicorn has gone viral on TikTok and it’s also noticeable in the demand for the layers, says Erlend Kramer, manager of Rusta in Norway, to The daily newspaper.
READ MORE: Customers rush to Ica – here is the product everyone wants to buy