The Swedish furniture giant Ikea is known for its cheap furniture and also the affordable food served at the department store, a classic of which is potatoes, meatballs and brown sauce. There is no doubt that the meatballs are a favorite at Ikea. On his homepage they write that they sell 25 million meatballs a year.
But with such a large customer base as Ikea has, it is difficult to avoid dissatisfied customers.
Ikea’s sales are declining
During the past year, Ikea’s sales have decreased, while the number of visitors to their physical stores has increased.
During the twelve-month period September 1–August 31, sales in Sweden amounted to SEK 17.6 billion. This is a decrease of 7.9 percent compared to the same period the year before.
– This has been a year when we have been challenged, but where we once again experienced the power and strength of our vision, our community and our entrepreneurship, says Emily Birkincountry manager for Ikea Sweden, in one press release.
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Ikea’s new autumn menu
Before autumn, Ikea has come up with a new autumn menu. Among other things, the classic meatballs can be seen there, which in turn has caused reactions.
Ikea’s Facebook post. Photo: Facebook/Ikea
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Customers rave about Ikea’s food
The post about the autumn menu has caused many customers to share their experiences with the food from Ikea. At the time of writing, the post has 62 comments and many express dissatisfaction, which mainly concerns the classic dish. This is, among other things, that the portions are perceived as smaller, tasteless and colder food than before.
Here are some comments:
“Yes it has really gotten worse, completely tasteless, no seasoning at all, was supposed to be cream sauce but was more sky sauce thin and watery.”
“Before, the food was hot, now it isn’t. Then you can stand and wait in the checkout line with only one checkout open.”
“Agree with you, the food is much worse than before and the meatballs are no longer edible, so bad.”
“Besides, the food is cold. How good is it to eat cold when you’re hungry?”
“Went to Ikea in Örebro last week and the food there is a disaster. It was cold, dry and very unappetizing. Will never eat there again. Damn Ikea used to have great food but after Kamprad wandered on, the food has become unappetizing and a little food is served with. Had to leave the place hungry.”
Many are dissatisfied with the food at Ikea. Photo: Screenshot/Facebook/Ikea
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