Loose candy can be the next Swedish export success. Due to high demand and the trend “Swedish candy” on social media, a factory in Jönköping now has to say no to non-Nordic exports – to ensure that there is enough candy in Sweden.
– It is clear that it is painful, we want to sell more sweets and get other countries and nationalities to taste our sweets, says Niclas Arnelin.
Several Swedish candy producers are noticing a strong increase in interest in exporting abroad. In a short time, exports have increased by almost 50 percent and now some factories have been forced to pull the emergency brake to secure delivery at home.
– It is clear that it is painful, we want to sell more candy and get other countries and nationalities to taste our candy. It is not good anywhere, but we are doing what we can to be able to accommodate it going forward, says Niclas Arnelin, business area manager confectionery at Orkla.
The trend on social media and the hashtag “swedish candy” are believed to have contributed to the American interest, and for some time now the factory, which operates in Jönköping, has been saying no to non-Nordic requests.
Exports to the United States have increased by 255 percent
In total, exports have increased by a whopping 255 percent in the USA. Even in our neighboring countries Norway and Denmark, exports have increased significantly, by 33 and 74 percent respectively.
Niclas Arnelin hopes that they will soon be able to meet the US’s increased demand. Within three to five months, he says, they expect to be able to receive non-Nordic orders again.
– Right now there is a very high demand. We have a long tradition of manufacturing high-quality sweets in Sweden in general terms and of using good raw materials with good and strong flavoring. I think that is the basis of it all, Niclas Arnelin.