“Beetlejuice lips”, the new trendy make-up on TikTok

Celebrate imperfections. This is the goal of this new makeup trend which is brightening up TikTok as Halloween approaches. After the release of the film “Beetlejuice Beetlejuice” by Tim Burton, with the iconic actors Michael Keaton, Winona Ryder and Catherine O’Hara, the look of the black and white striped costume of the cult character inspired many make-up enthusiasts on the platform.

The goal is simple: recreate lip makeup, reproducing the stripes of Beetlejuice’s costume, highlighting his chapped skin. At the origin of this trend, the beauty content creator Adrianna Kalisz posted a video that racked up 43.8 million views and almost 5 million likes. In this video, the designer applies green liquid eyeshadow to her lips, then purses the lips to create natural creases before carefully applying black eyeshadow. Once the lips are released, a green and black zebra pattern appears, reminiscent of the patterns on Beetlejuice’s costume. This technique was initially popularized by Portuguese designer Luara Reisinger, then called “zebra lips”.

Since then, this new “trend” has created a buzz online and has been picked up by many content creators, all punctuated by the song “Say My Name” from the musical “Beetlejuice”. Some users have applied this technique with other eyeshadow colors.

More than yet another make-up trend on the Chinese platform, the “Beetlejuice Lips” technique normalizes facial imperfections and goes against the aesthetic trend of “lip fillers”, injections that enhance and smooth the lips. And for good reason, it does not work on a plump and well hydrated mouth, without chapping. The folds created turn out not to be significant enough to obtain well-defined stripes. To the great dismay of beauty content creators and to the delight of users who don’t hesitate to have fun with it, like the creator Helayna Shelton. The latter shared her feelings: “My new guilty pleasure is watching beauty influencers with too much lip filler try on Beetlejuice lips“. A video liked by nearly two million people on TikTok and viewed 15.2 million times. The makeup artist also mentions the case of the famous influencer Jeffree Star whose video has been viewed more than 31 million times and generated 2 million likes. A more than failed attempt. Underneath her video, a user named Gabby commented, “I think it’s because you have injections, so your lip folds aren’t as deep and obvious!“A comment liked by more than 443,300 users.