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This beauty essential which sells every six minutes in France has decided to reinvent itself. We explain everything to you.
This back to school, the desire to (re) add color to our cheeks is felt. Not only to look good but also to boost your good mood. Because our best beauty ally is this product! Initially designed in the 19th century to apply makeup to actors on stage, it quickly conquered our makeup bags and our handbags. So much so that one is sold every six minutes in France today.
Blush, this forever ally that is modernized today
You will have understood: this flagship product is blush, this little blush that is so practical and so fun which easily reproduces the effect of rosy cheeks, bitten by the cold.
However, the most famous blush is obviously the Bourjois blush contained in its famous little round box. A product created in 1863 by the actor Joseph-Albert Ponsin, using the cooked eyeshadow process.
Quickly, the small company spread to the general public and began to acquire international fame. Since then, the colors have multiplied, as have the textures.
However, this September, the Bourjois brand has decided to innovate… by reformulating its iconic blush, infused with “soothing rose petals“.
The idea of the Bourjois experts here? Offer consumers long-lasting pigmentation, maximizing the “healthy glow” effect of the blush throughout the day.
On the other hand, only one element of the small round box does not change: its scent, always formulated with musk, rose, sandalwood and vanilla.
“Its unique baked shadow technology offers a smooth and light texture, easy to blend for a natural finish. Infused with rose petals, it soothes and enhances the skin, while offering a delicious scent of powdery musk, floral rose, sandalwood and vanilla. confirms the brand on its site.
Bonus info: said blush, available in 11 shades, does not contain preservatives.
For a radiant complexion, simply glide the blush brush over the cheekbones.
“For a sculpted look, sweep in a C shape from temples to cheekbones. Powder lightly along the bridge of the nose for a sun-kissed glow, or apply in an upward motion from the cheekbones toward the temples for a glowy effect. The long-lasting pigmentation of the blush ensures impeccable hold all day long. further specifies the brand.
Be careful, however, to always test the product on a small patch of skin, in order to prevent any risk of allergies.
Slide: The best products for a healthy glow at the start of the school year