Advertisements are coming to LG Smart TVs screen savers. The process covers quite expensive OLED TVs, but the ads can be removed if desired can be closed.
LG has apparently started showing ads centered around its digital screen saver on its smart TVs. The advertising infrastructure, which is not currently available in every country, is turned on by default in the countries where it is activated, but can be turned off from the settings. According to the company’s statement, the ads that appear when the screen saver is activated can provide very good returns to companies. Last week, YouTube also banned ads that appeared when a video was paused had expanded. This new video format, which has been tested for a long time and is now fully operational, has started to be used for all platforms abroad. These ads were initially only on TV. The new ads did not attract much reaction because they did not negatively affect the video viewing experience (Of course not for premium members), It will soon be available in Turkey. YouTube has been on the agenda with other developments in recent days. The platform is first making available globally a system that it had previously launched in the US.
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The platform will now limit young people’s exposure to videos that promote and idealize a certain level of fitness or physical appearance. The company states that some videos are not a problem when watched once, but can cause problems when exposed to them repeatedly. Another announcement made today focused on artificial intelligence. The platform will be used by artists, actors, musicians and athletes, including is working on a set of AI detection tools to prevent creators’ faces and voices from being copied and used in other videos without permission.
The company is also working on the use of creators’ videos by third-party AI companies. It is reported that more information will be shared on this subject later in the year. Currently, many AI companies are taking YouTube videos without the creators even knowing and It is used to train systems that generate videos from text, such as OpenAI’s Sora. The company may give content creators a choice in the new period. Content creators who accept the use of their videos in artificial intelligence training may receive different payments.