The popular social media application of recent times, TikTok, is in rematch with the videos and live broadcasts it hosts. The operation and reward system in the TikTok application is a little different from other applications. This platform, where users can share instantly and communicate with their followers one-on-one by opening a live broadcast, is also a source of income.
The platform, which is sometimes mentioned in scandals, has a very large user base. Many people, from children to the elderly, use the platform, including those who share obscene images, a man who opens a live broadcast in his bedroom with his wife and expects gifts from his followers, and a man who says he will have romantic moments if they post what he wants.
GOLD COMMISSION FROM TIKTOK TOKEN
Prizes such as hearts, kisses, roses, and cars have a token equivalent. TikTok uses ‘tokens’ as currency. The buying and selling price of each gift changes because the app takes a commission from these gifts. So much so that, according to Bloomberg, the company’s earnings, which were $25 billion in 2022, jumped to $40 billion in 2023.
These gifts are sent to the broadcaster by the viewers. It is a process that consists of converting real cash into tokens and then sending gifts purchased with Tiktok tokens to the broadcaster. These tokens can cost up to 45 thousand and vary with animations that cover the entire screen. As the amount of the gift thrown increases, the size of the screen it appears on increases.
These gifts encourage users to use the app more and start broadcasting because the broadcaster earns a certain amount of income from the gifts sent.
Here are the prices of those tokens:
