(Finance) – WeRoadan Italian scale-up specialist in adventure travel for the Millennial target, aims to become the reference player in Europe and has announced a expansion plan important that foresees, from next year, the entry of the new markets of Germany and France and then extend to the whole DACH, Benelux and Nordics. The company founded by Paolo De Nadai, Erika De Santi and Fabio Bin is already present in Italy (the market from which it started), Spain and the United Kingdom. To give impetus to the plan was appointed a new CEO. It is about Andrea D’Amico18 years of experience in Booking.com where over time he has launched several countries from scratch up to the position of Vice President and Managing Director EMEA.
“The arrival of Andrea D’Amico will help us move to an even faster growth than what we naturally could already do – commented De Nadai – The acceleration will be supported by a hiring plan and massive investments for which we can already anticipate that we are working on an important round which will open our cap table to international investors. “In October 2021, the company had raised 13.5 million euros (equity and debt) to finance growth and international expansion.
“I am proud to become part of WeRoad, a reality that is starting from Italy renewing the concept of travel at an international level – said Andrea D’Amico – I am happy to bring my experience to a company that has built an innovative business model by combining tour operating, technology and a strong brand personality around the community and the human need to socialize people. “WeRoad aims to have 250,000 departures, 5,000 coordinators and 300 million euros in turnover by 2025.