Signed by Mozilla, one of the most used internet browsers in the world Firefox, with a surprising development today on the agenda.
Mozilla introduced a new system called “Privacy-Preserving Attribution” with the release of Firefox 128. Vienna-based NOYB (None Of Your Business) did not like this new feature and filed a complaint with the Austrian data protection authority against Mozilla, alleging that user activity was being tracked without permission. About the Privacy-Preserving Attribution feature, which is enabled by default, Kaspersky Here There is a very detailed article in the . In this article, the general working logic of the feature is explained as follows: “The website asks the browser to remember instances of successful ad viewing. If the user performs an action that the site thinks is helpful (for example, purchases a product), the site queries the browser to see if the user saw the ad. The browser doesn’t tell the site anything, but sends the information to the aggregation servers via the DAP protocol. All of these reports are accumulated in aggregators, and the site periodically receives a summary. As a result, the site learns that out of X number of users who saw a particular ad, Y number of users took actions considered beneficial to the site. But neither the site nor the collection system knows anything about who these users are, what else they do online, etc..”
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In Mozilla’s own statement, “It’s designed to help sites understand how their ads are performing without collecting data on individual people.” the system he said, While it may seem useful on paper, NOYB says it still interferes with user rights under EU privacy laws. This feature can be found in the settings. can be closed NOYB, which does not like the fact that it is enabled by default despite being available, wants Mozilla to inform users more clearly about its data processing activities, to prevent the feature from being enabled by default, and to delete all illegally processed data of millions of users.