(Finance) – The magic of a trip to Italy, of its beauties, seen from the window of a train. This is how the new advertising campaign of Italowith TV commercials that see the flaming red train whizzing by iconic locations of our countrynext to monuments such as the Colosseum, the Duomo and the Rialto Bridge on the notes of the song “A Kind of Magic” by Queen. All accompanied by lots of green aroundto highlight thegreen soul of the companywhich has always stood out for its sustainable commitment to the environment.
A way to celebrate an important anniversary, the 10 years of Italonext 28b April 2’022, and to anticipate the launch of a new seasonthat of the restart and of a summer with a strong tourist vocation.
For the TV commercials, the company relied on the agency The AL Loverswith the creative direction of Allegra Scattagliadirected by Maki Gherziwhile the production is of Armosia and the post-production of Band and M74. The landing of the commercials on TV is only the first step, this concept will in fact be subsequently declined on other channels: maxi digital spaces, radio billboards and social networks.
“We are proud of how we have faced these last two years, always relaunching our offer with new services, despite the great instability”, he says. Fabrizio BonaChief Commercial Officer of Italo, adding “now we want to start again with a pinch of magic, as our new commercial says”.