The storm is growing around the telemarketing company Effective Communication, which was hired to sell S-owned Kombispel’s lottery tickets. According to SvD’s sources, the company has had a high staff turnover and many criminals have worked there over the years.
The newspaper has identified four people who allegedly worked for Effective Communication and who appear in judgments or investigations linked to organized crime in Sweden, including money laundering and serious weapons and violent crimes.
The Social Democrats’ lotteries
The telemarketing company Effective Communication is said to be investigating – after disclosure of sales methods
After the call – SSU members leave Kombispel’s board
“This is very serious information,” says the Social Democrats’ party secretary Tobias Baudin in a written comment to SvD.
Connects to convicted criminals
One of the people is a 25-year-old man who was sentenced to 14 years in prison in the summer of 2024 for aiding and abetting an attempted murder and two serious weapons offences. He must have paid out income from the company for three months in the fall of 2023.
According to SvD’s information, one of the men who murdered 12-year-old Adriana in Norsborg in the summer of 2020 can also be linked to the telecommunications company via income information in police investigations. He is said to have stated at the assessment check during the murder investigation that he worked at the company in 2016.
Effective Communication has assignments for a number of large Swedish clients in addition to Kombispel, and the information does not show which companies the people worked for. SvD has unsuccessfully sought the company’s CEO for a comment.
Asked to be aggressive
On Thursday revealed Today’s News malfeasance at Effective Communication, which started selling the Social Democrats’ lottery tickets for Kombispel in May 2022.
According to the review, the sellers at the call center must have been asked to be aggressive. Former employees, who were based out of Barcelona, have said that they particularly focused on older people and deliberately withheld purchase conditions, such as the fact that it was a subscription.
Last Friday, the Social Democrats announced that the party is ending external telephone sales of lottery tickets. Kombispel’s CEO was fired and several people have left the board following the party’s call to do so.
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Tobias Baudin (S): “It’s completely worthy” Photo: Jessica Gow/TT