(Finance) – 95.6% of Italians watch TV, with 56.1% using it via the Internet and 33.6% via mobile devices such as iPads and smartphones. Among the under 30s, these percentages increase significantly: 67% use TV via the Internet and 55% via smartphones and tablets. In addition, 78.9% of Italians listen to the radio, with a greater prevalence among young people for listening via mobile (24.1%). A recent Una Media study explains how online marketing has a significant potential audience, so much so that, according to data from Almalaurea, in this sector, almost 58% of young people find work just one year after graduation.
But be careful of the so-called “fuffagurus”, that is, those who organize and manage for profit and fraudulently courses, videos, seminars and online services in which they advertise guaranteed ways to make money with aggressive techniques. Today, in fact, the new approach is to offend, denigrate and attack to sell a service that promises to solve everything.
“We are witnessing an impressive escalation -he states Marco Lutzu, recognized as one of the greatest marketing experts and a point of reference in Italy for the discipline of direct response copywriting. A war of the fluffgurus that has the objective of spreading a socially devastating idea, namely that to be a professional, you have to have a flawless appearance and that finds its key to success precisely in the physical appearance, as if the skills were, let’s put it this way, an irrelevant detail”.