We are excited to introduce the first iPhone designed from the ground up for Apple Intelligence and its groundbreaking capabilities, said Apple CEO Tim Cook at an event at the company’s headquarters in Silicon Valley.
The new features include a more powerful version of the voice-controlled digital assistant Siri and tools to make your own emojis.
However, many of the AI tools have already been presented before and they will be stepped up step by step through various updates.
Customizable button
Just as expected, the iPhone model gets, among other things, a new customizable button that the user should be able to set as needed.
The iPhone 16 also comes with a new generation of processors, called A18, which should make the model more efficient. The phone comes in two basic models and two more expensive versions.
iPhone 16 will be released in the US on September 20. When they will be available in Sweden is not known.
In addition to the new iPhone, Apple is also launching a new watch model, the Apple Watch 10, which has the thinnest design and largest display to date. According to the company, it has a health feature that should be able to warn users about sleep apnea.
Airpods 4, a new model of the wireless headphones, is also coming to the market and should, among other things, have an improved sound quality.
High expectations
Expectations for the iPhone 16 have been high because it is the first model tailored specifically for artificial intelligence (AI).
In an attempt to differentiate itself from the competition in AI, the technology for the iPhone 16 is marketed with the slogan Apple Intelligence, but it is similar to the AI already available on other companies’ mobiles.
After Monday’s launch, Apple shares fell by around 1.4 percent.