Bill and Tom Kaulitz stormed the charts as teen idols in the mid-2000s: Their band Tokio Hotel became a cult phenomenon among teenagers. The teen rockers were not only hugely successful in Germany – they also sold out stadiums internationally. For a long time, things were quieter around Germany’s most famous twins, but for some time now they have been on everyone’s lips again: Why are Bill and Tom Kaulitz so successful at the moment? We have investigated.
Successfully transitioned into the digital age – The Tokio Hotel stars have made the leap
Bill and Tom Kaulitz have understood one important thing: these days it’s not enough to just keep people talking with guitar riffs – “Tokio Hotel” nostalgia alone is not enough – hysterical teenage fans have become adults. And so the twins have also kept up with the times: the former teen emo heroes have become stylish, media-savvy stars who have made the leap into the digital age. The two have never shied away from the flashbulbs, but have used them specifically for their marketing – be it on Instagram, where Bill shows off his outfits, or in their own docu-soap on Netflix, which provides deep insights into the Kaulitz universe.
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Music? Sure, it’s still there, but now the two brothers themselves have become a brand. People want to know what they do, wear and say – and Bill and Tom have been delivering more than ever for a few years now. They have understood that you have to be so much more than just a musician these days: only those who become an internet phenomenon have a chance of surviving in the business. And the renewed success speaks for itself: Bill and Tom can hardly keep up with TV appearances and advertising campaigns.
Bird of paradise & rocker: Tom and Bill Kaulitz are the perfect duo
One reason why Bill and Tom Kaulitz still captivate so many people is their dynamic as brothers. The two complement each other with their opposing personalities like yin and yang. Bill, the extravagant bird of paradise, creates drama with his flashy outfits and wild ideas – while Tom, the quieter, down-to-earth part, relies on casual coolness. When the two tease each other lovingly, it seems wonderfully down-to-earth. This mixture of the glamorous world and serenity delights fans.
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Germany goes Hollywood: The Kaulitz twins exude celebrity atmosphere
Another reason why Bill and Tom Kaulitz are so popular is the touch of Hollywood glamour that they now have. The two have achieved what many Germans can only dream of: making the leap into the world of stars and starlets. They have built a new life for themselves in Los Angeles. When Tom Kaulitz married supermodel Heidi Klum, the Tokio Hotel stars were finally catapulted into the ranks of A-list celebrities.
Whether on red carpets or at dinner with other celebrities – the Kaulitz brothers are right in the middle of the Hollywood circus. In their successful podcast, they regularly give insights into this glittering world, and fans hang on their every word. Because let’s be honest: who doesn’t want to know what it’s really like to live among celebrities in LA?