Sony may have taken over the marketing rights for GTA 6 entirely for the PS5 and PS5 Pro, leaving it out of Xbox marketing opportunities.
Do you remember, in a blog post we wrote a while ago? GTA6 is a limited-time exclusive for PS5 We wrote about what could happen if it happens. It seems to be happening. Sony is making a huge move and Rockstar’s highly anticipated Grand Theft Auto 6has locked the marketing rights for PS5 and PS5 Pro. This strategy is GTA 6It means being completely excluded from ‘s marketing activities.
GTA 6 Marketing Rights: Xbox Takes a Backseat
According to the claim made by a content producer named MAGG on the XNC podcast, Sony GTA 6‘s acquisition of the marketing rights will become clear when the game’s second trailer is released. When Colt asked how Xbox would be affected by this, MAGG said, “Nothing, they’ll still get it… they just won’t get the marketing opportunity, that’s all,” indicating that Xbox users will be able to play the game, but PlayStation will have a big advantage on the marketing side.
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This will give Sony’s PlayStation platforms a huge advantage. GTA 6will be one of the biggest releases in gaming and could be the biggest entertainment launch of all time, according to estimates. So, it’s not just a game; it’s going to create a huge market with music, movies, and other entertainment industries.
PlayStation 5 Pro and GTA 6: Could Come With 4K and 8K Performance
Sony’s marketing push focuses on the PS5 and the upcoming PS5 Pro. This souped-up console will offer gamers GTA 6It will allow you to play at the highest performance. According to rumors, PS5 Pro, GTA 6will be able to run at 4K 60FPS and even 8K 30FPS. This will allow the game to be experienced with the best graphics and performance, making PlayStation the crown jewel in this big launch.
“Can you imagine the biggest game of all time running at 4K 60FPS or even 8K 30FPS on the most powerful console of all time, the PS5 Pro? That would be incredible to see and something PC gamers would aspire to… but can’t have,” MAGG says, noting how the PS5 Pro would provide a huge advantage.
Collaboration Between Sony and Rockstar
Sony’s marketing move is a huge collaboration by tying Rockstar’s biggest game to PlayStation’s rising star, the PS5 and PS5 Pro. Rumors have also been growing that the PS5 Pro could be unveiled at the Tokyo Games Show in September. So, with this move, Sony is aiming to both increase console sales and GTA 6It aims to leave its competitors behind in the global launch of .
The effects of this strategy on Xbox are quite interesting. Microsoft, GTA 6While Sony was able to bring the game to its platform, it’s a huge loss that it won’t be able to be a part of the marketing showcase. Given the success the game will have at launch, there’s no denying that Sony would be better off locking down marketing rights.