The most popular and also the most controversial platform of recent years TikTok, prepared a new settings screen for algorithm control.
TikTok is launching today for its users in the US “Manage Topics” activated the settings page. This page will be opened to users in other countries in the future, “For You” focuses on managing the content that appears in the feed. On the Manage Topics page, “sports, travel, fashion, makeup, art, humor, current events, dance or foodThe company added categories such as ” This page allows you to adjust the algorithm to show more content in certain categories and less content in other categories. The new infrastructure, which looks good to guide the personal algorithm, has already pleased hardcore TikTok users. Before this, a step focused on group communication was taken. For some time now, TikTok users have been able to create group chats with up to 32 people to chat/message and share content together.The company has not yet opened this infrastructure to everyone, and, like regular direct messages, it closes group chats to users between the ages of 13 and 15. Users aged 16 and 17 can only join a group chat if they have at least one mutual friend. The company, which brought stickers to direct messages as part of the latest update, is also becoming a major messaging platform.
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Before that, a major legal step had made a splash. The United States Federal Trade Commission and the Department of Justice filed a lawsuit against TikTok and its parent company ByteDance for violating the Children’s Online Privacy Protection Act (COPPA). The law requires digital platforms to notify parents and obtain consent before collecting and using personal data from children under the age of 13. The platform is alleged to have failed to comply with the law and opened its doors to children under the age of 13.
The Federal Trade Commission is accusing TikTok and ByteDance of continuing to use underage users’ data, including ad targeting data, even after their own employees raised concerns. The platform’s problems with the US have actually been going on for a very long time. For those who missed it, a law was passed last month that could have imposed a general ban on TikTok. With this step, the platform was not immediately blocked, but instead China-linked parent company ByteDance was given time to sell the platform.
If no sales steps are taken within this period, the platform will be permanently banned in the USA. He said that he would use all possible legal rights against this situation.The company wasn’t kidding about this because it recently sued the US. The platform calls the US government’s decision to force the sale of the app unconstitutional and is embarking on a major legal battle to overturn this decision. However, no results are expected from this legal battle.