On Saturday, August 31, one of the most famous furniture brands is organizing a pajama party in broad daylight throughout France. The prize? A free breakfast, shopping vouchers and lots of activities for the whole family.
If you haven’t planned anything yet for Saturday, August 31, mark it in your calendar right away. A furniture giant is inviting its customers to go to one of its 36 French stores in their pajamas, in order to introduce the theme of the year: sleep. While the art of sleeping well will be the cornerstone of this operation, know that many offers will motivate you to put on your most beautiful cocooning outfit. Vouchers, breakfast, photo workshops, treasure hunt… A whole program!
This is a commercial operation that is, to say the least, original. One of the largest chains specializing in decorating and furnishing your home is keen, this year, to reverse the trend in terms of sleep. While 50% of adults around the world say they are not satisfied with their sleep, the furniture giant has identified 6 essential factors for creating an environment conducive to sleep and will be exhibiting them at its pajama party on Saturday, August 31.
In addition to dictating some good habits for sleeping well, the chain will suggest that you play the game to the maximum by going to their premises in your pajamas. You will then be able to enjoy a free breakfast, until 11 a.m., but also a voucher of 25 euros (from 100 euros of purchases).
Other activities will be available such as a selfie area to take fun photos, a treasure hunt, a reading corner for children, a make-up and balloon sculpture workshop as well as a Ferris wheel. So, have you guessed it? These slightly offbeat pyjama parties are the brainchild of Ikea stores. A fun and free operation!