The journalist and the author Suzanne Axel68, is perhaps best known for her time as presenter of SVT’s long-running “Fråga doktorn” where she appeared in over 600 episodes. The program has been broadcast from Karlstad, Norrköping and Umeå, among others.
After 18 years in the program and 20 years at SVT, Axell chose to move on in 2021.
Two years later, she appears in several advertisements for the private healthcare provider Kry.
READ MORE:
Kristian Luuk’s message about “På Spåret” – after the viewers’ anger
Filip Hammar’s attack on Gympa with the Sofia profile: “Disgusting”
Advertising for Kry. Photo: Lars Pehrson/SvD/TT. The “Ask the Doctor” profile: “Men can be very mean”
The storm of criticism could not be expected. But Axell was also met with hatred.
– Some men can be very mean. They are probably in top shape themselves and look roughly like Mondo, she says and wonders how men can sit and comment on how the bra fits and things like that, she says in an interview with Expressen.
Criticism came from several quarters. One of Dagens Nyheter’s then lead writers, Hanne Kjöller, believed that Axell had sold two decades of credibility when she chose to become the face of the private healthcare provider.
The fact that she had resigned from SVT did not help the reactions. Axell told the newspaper that the worst were the comments on social media.
– Dxc on their own website, when they were actually paid little compared to many others in the context of advertising.
DON’T MISS:
Leif GW Persson left TV4 – honest words about Nyhetsmorgon
The SVT profile’s new job – after 15 years on the channel
Suzanne Axell: “Missing my comrades at SVT”
“Ask the Doctor” is hosted today by Sofia Rågenklint. The program has covered a full 30 seasons in SVT.
Suzanne Axell does not regret her choice, however.
– I miss my colleagues at SVT very much. And I miss the opportunity to interview nice, interesting and fantastic people. What I don’t miss is sitting on a train and traveling back and forth 130 miles a week, alone in a compartment during covid times when everyone else was working from home, she says to The Express.
Suzanne Axell 2018. Photo: Stella Pictures.