Wim Hof is one of the most charismatic gurus of his time. You may have seen his bearded face, meditating in a barrel of ice water. Or perhaps hiking barefoot in the snow. This Dutchman is the creator of a method followed by millions of followers, some of whom pay dearly to follow his online courses, his in-person training courses, and his advanced training courses. “26 people work for me full time,” says Wim Hof when we meet him in Paris, before he offers us an initiation to an ice bath, in water at 0.5°C.
At L’Express, we wanted to understand the springs of this method, which, according to Wim Hof, can help to “better treat all modern diseases”. Behind the well-honed marketing speech of a clever businessman, there are in reality hidden scientific approximations and dangerous precepts. You can find it in our new long video formaton the L’Express website, and all our social networks.