(Finance) – The assembly of the Lega Serie A has Serie A audiovisual rights awarded in some territories internationallyThe audience of Serie A in the United Kingdom and Ireland is being expanded thanks to the agreement with OneFootball, which completes the offer already finalized on July 19 with TNT.
Audience also expanding in United Stateswhere the confirmed CBS is joined as broadcaster of the top Italian championship by Fox Deportes (live broadcasts in Spanish) and Sirius XM (radio rights). Furthermore, wide distribution is assured in Sweden and Finland thanks to the agreement with TV4 and MTV.
On the partnership front, the group becomes a sponsor of the Lega Serie A iliadnew Innovation & Technology Partner which will name the International Broadcast Centre in Lissone and will accompany the intervention moments of the VAR and the GLT.
More specifically, we read in a note, iliad will be present in every television moment in which technology will be the protagonist, as presenting partner of the Virtual Assistant Referee (VAR) and of the Goal Line TechnologyThe Lega Serie A technology centre in Lissone will be co-branded iliad and will take the name iliad International Broadcast Centre.
“The moments in which technology is an integral part of football are now a consolidated reality, which has accustomed us to experiencing the key moments of the match through new paradigms – said the CEO of Lega Serie A, Luigi DeServo – Thanks to this partnership with iliad we confirm our desire to give value to these moments and to continue on the path of technological innovation, as demonstrated in these years in which we have been pioneers among the world football leagues, with the introduction of VAR technology, Goal Line Technology and Semi-automatic offside (SAOT)”.