Swedes still travel extensively to Norway, Denmark and Spain. But domestic tourism has increased sharply since the pandemic.
Business and leisure on the rise
Robert Pettersson also highlights the phenomenon of pleasure travelling. A combination of the words business and leisure. That is, pairing work with leisure.
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– That trend was also reinforced during the pandemic, says Robert Pettersson.
Mike works and vacations at the same time
Mike from Germany has been traveling with his camper van for two years and works remotely.
– I have holidays 98 percent of the time and work two percent, he says and laughs.
In the beginning he worked more but has now leased out his business.
More changed tourism behaviours
What Robert Pettersson has also seen in tourism research is changed behaviour. For example, that you no longer book so far in advance.
You are afraid of missing something. Or get into trouble. It can be about the weather, that both the climate and the environment can change quickly.
New travel insurance under seal
He also says it could lead to new insurance products.
– Quite a lot has happened on the travel insurance side. It can certainly be imagined.
In the video, the tourism researcher at Mittuniversitetet talks about the bleisuretravelling trend.