The research conducted by Yandex Ads reveals the main challenges faced by authorities in the Turkish app development market regarding in-app monetization.
The research conducted by Yandex Ads this year draws attention to the challenges and opportunities in in-app monetization. The research, conducted among experienced professionals on the subject, offers remarkable data on topics rarely addressed in the market.
While survey respondents emphasize the need for better support on issues such as recruitment difficulties, time constraints, proper guidance and technology, they agree that the main source of revenue is advertising (55 percent of revenue), but a significant number of experts (85 percent) are concerned that excessive advertising volume and ads that the user is not interested in (77 percent) could lead to churn.
The results of the survey are as follows:
– The study shows that 65 percent of publishers can easily find candidates with monetization management skills, while hiring managers who are experts in monetization is quite difficult. Recruitment for these positions takes an average of three months, which reflects the high demand in this field and the shortage of qualified professionals.
– 40 percent of surveyed monetization professionals say that documentation and reporting take up too much of their time. Additionally, 71 percent of respondents say they are looking for optimization in periodic analysis, indicating that app monetization tasks need greater efficiency.
– The research reveals that 20 percent of experts have not received formal training on in-app monetization, learning about monetization through training they received from different ad platforms or through their own experiences. More than half of the publishers state that they lack specific knowledge on revenue management and emphasize the need for more comprehensive educational resources.
– Ads continue to be a significant source of revenue for apps, accounting for an average of 55 percent of total revenue. 77 percent of respondents see ads as a way to start generating easy revenue and reach an audience that makes in-app purchases.
Easy Monetization Service
“The study shows that advertising continues to be the most important source of income for survey participants. However, managers in the app industry need technical, operational and professional support as well as an efficient and effective revenue management model when faced with the challenges of multitasking, talent shortages, lack of training resources, and concerns about excessive or uninteresting ads,” said Orkun Kolso, Business Development and Customer Manager at Yandex Ads. Monetization managers express concerns about time-consuming tasks such as legal documentation and reporting, which negatively impact productivity. Having an in-house team of experts in monetization is both costly and complex. Yandex Ads’ Easy Monetization service provides a solution to all these problems. We provide premium support with a human touch, facilitating all necessary legal and documentation steps and helping app publishers.”
Kolso continued: “By connecting to the Yandex Advertising Network, app owners can significantly increase their revenues by providing a positive user experience. Our solution provides sustainable revenue growth by offering personalized ads that interest users without overwhelming them. In addition, app owners can benefit from Yandex Ads’ expert support in monetization and application-specific recommendations.”
– Only 8 percent of publishers rely on advertising revenue alone, while the rest believe in-app purchases play a crucial role.
– 85 percent of publishers connect to more than one ad network, and 43 percent use 5 or more ad networks.
Yandex Ads Easy Monetization Service not only provides access to multiple advertising networks, but also offers special solutions for different countries and regions. This approach allows publishers to optimize their advertising revenue by connecting to relevant and profitable advertising networks for their target region.
– 85% of publishers believe that excessive advertising can drive users away from their apps. Ads that users are not interested in pose significant risks; 90% of respondents believe that irrelevant ads can lead to a decrease in the number of users and potential reputation risks. To address these concerns, Yandex Ads’ analytics platform AppMetrica offers a comprehensive solution; it uses analytics tools to analyze the target audience and uses this data for ad targeting, allowing risks to be mitigated. AppMetrica also helps publishers identify the ad networks that will generate the most revenue based on target country and region.
Despite these concerns, 80 percent of publishers agree that rewarded ads increase user engagement, and 79 percent believe users are willing to watch rewarded ads for perks like extra lives or in-app monetization.
– For 61 percent of experts, one of the most important problems in monetization is advertising quality.
If you want to learn more about Yandex Ads solutions, Yandex Ads website visit.