Seen on the catwalks of the most important houses, this delicious shade will infuse all your outfits this season.
Summer is often an opportunity to experiment with cutting-edge fashion trends. While some are sometimes doomed to be nothing more than micro-trends, others manage to persist until they become timeless pieces. Among them, we are seeing a comeback with great fanfare of a very particular and more or less controversial shade. Decryption.
This hard-to-wear shade is summer’s biggest trend
While white usually reigns supreme as the key shades of the summer season, it seems that another color is about to overshadow it this year. Once considered difficult to wear, this sunny shade is now slipping into the wardrobes of fashionable girls and is even making numerous appearances on the catwalks of major fashion houses. The advantage? It has the merit of ensuring an instant healthy glow for the wearer, highlighting their tan.
The name of this famous color? Butter yellow. Yes, yes, you got it right, “butter” yellow. Halfway between pastel yellow and chick yellow, this soft, vanilla shade promises to enhance all summer silhouettes. During the presentation of their spring-summer 2024 collections, established houses set the tone for the trend, varying the cuts and volumes with brilliance. Bottega Veneta, for example, imagined butter yellow on a transparent dress surrounded by embroidery, while Loewe declined the color on an oversized and textured knit cardigan. Finally, Versace unveiled a checkerboard print ensemble inspired by the 60s, infused with the star shade of the season.
How to wear butter yellow this season?
To make the new color of the moment your own, don’t hesitate to let your imagination run wild. You can play it flirtatious and romantic, in a strapless dress mixed with a pretty damn vintage and matching flats. Or, you can opt for a breezy, easy-to-wear boho look with a buttery yellow short-sleeved top and a maxi skirt in linen or cotton.
For the more discreet, accessories are not left out! You don’t have to go through clothes to adopt the trend. Whether it’s a sunny bag, a playful hair clip or a colorful belt, butter yellow as an accessory is the perfect alternative to bring an extra touch of style to a classic silhouette, without fear of a fashion faux pas.
For a perfect fashion combo, don’t hesitate to combine your yellow pieces with light blue, also known as “baby blue”. Diametrically opposed on the color wheel, these two colors complement and enhance each other.
Finally, and this is probably the most important: feel free! There are no real rules for taming this sunny color. Only the desire is enough, so go for it!