The furniture giant Ikea was founded in 1943 by Ingvar Kamprad and is today the world’s largest furniture company with stores around the world.
In addition to the empire on the furniture market, Ikea has been named Sweden’s most attractive workplace in 2024.
– We have fantastic colleagues throughout Sweden who do their best every day to meet our customers and it is this work that is the basis for this award, has Miriam Swärdh, HR manager at Ikea Sweden, previously told News24.
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The customers who praise Ikea
Ikea frequently showcases its work on social media and recently posted a Pride video on Facebook. The clip is met with praise and praise in the comments section.
There are several people who emphasize the importance of the furniture giant showing its support for Pride.
“Thank you! This is an important part of minority people being able to feel included. Raising a flag may be a small act, but the context and meaning is all the greater,” one person commented under the post.
Ikea is praised in the comment field. Photo: Screenshot/Facebook/Ikea
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“Then we were here again”
But not everyone is convinced by Ikea’s video. Several people have reacted to the fact that the furniture giant takes a stand for gender equality in Sweden but not in countries whose values differ from the Swedes’.
“Then we were here again. The same year, the same Ikea. You raise the flag and proudly proclaim that you really believe in what the flag stands for. Great. But in countries where you are really an opponent, you don’t advertise/draw attention to Pride for what I I assume is because they would affect your sales? So this is nothing more than using Pride as a pure sales tactic,” commented one person.
Another person commented:
“Ikea stands up for everyone’s equal value except in countries where these people are thrown from the roof or executed where it is more important to make money and keep the profit margin up.”
Ikea receives criticism in the comments section. Photo: Screenshot/Facebook/Ikea
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Ikea’s response to the criticism
Sandra Jakobpress contact at Ikea Sweden, writes in an email to Nyheter24 that they can only speak for Ikea in Sweden.
“We can only comment on IKEA in Sweden and for us LGBTQ+ inclusion is an issue close to our hearts. We want all people, regardless of sexual orientation and gender identity, to feel at home, not only at IKEA, but everywhere in Sweden At IKEA Sweden, we work proactively for the LGBTQ+ community and to create a workplace and a world free from homophobia, transphobia and biphobia,” she writes in the email.
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