(Finance) – A little over two years after the entry of the Mindful Capital Partners fund, the Crosses Groupa leading Italian company in the pet and aquarium accessories sector, has announced the100% acquisition of Camona historic Veronese company in the sector. Camon’s entry will bring the sales of the Croci Group from 50 million euros to 85 million euros and will allow for the generation of significant economies of scale.
Camon, founded in 1985 by Roberto Canazza and based in Albaredo d’Adige (Verona), is specialized in the development, production and distribution of premium pet productsincluding snacks, functional food, food supplements and pet care products. Roberto Canazza, the current CEO, will reinvest in the Group and will continue to be involved in the operational management of the company.
Croci, founded about 30 years ago in the province of Varese on the initiative of the entrepreneur Dario Croci, has transformed its business model over the years from distributor to brand company, specializing in the development and creation of a wide range of pet accessories. Croci also has a consolidated presence on international markets, with direct branches in Germany, France, Spain and China.
Camon’s business is highly complementary to Croci’s in terms of customers, channels and core products with a strong positioning in the snacks, games and animal care and wellness segments, a note reads. Thanks to this acquisition, the Croci Group aims to achieve in a short time a turnover of 100 million eurosconsolidating its position as the undisputed leader in the pet care market.
“We are really proud to have completed the acquisition of Camon, a leading company in the sector, with a premium brand in some of the most interesting product categories, such as snacks and vet products – declares Andrea Tuccio, Managing Partner of Mindful Capital Partners – The strong complementarity of the two companies will allow us to pursue important commercial and operational synergies and to reach a significant scale in terms of size”.