The European football championships interested many Finns, even though Finland did not play in the championships.
On Sunday evening, ‘s broadcast of the men’s EC football tournament final reached almost 1.7 million Finns. On average, 1.12 million people watched the final match.
showed all 51 matches of the tournament, from the preliminary group games to the finals, and produced EC studio broadcasts around them.
The matches and the studio broadcasts produced around them reached a total of more than four million Finns on television and Areena. On average, the matches reached 497,000 television viewers.
“Football championships are an important and traditional common experience for Finns, even if the Finnish national team is not involved. A large part of Finns got caught up in the summer carnival frenzy and spent a lot of time with our broadcasts and content. We are happy that we could once again offer Finns versatile coverage of an event that unites Finns and the whole of Europe. This is good to continue towards the Olympic Games in Paris”, the head of Urheilu Joose Palonen says.
In addition to television and Areena, the European Championship, which ended with the Spanish championship celebration, was followed daily on Urheilu’s website, application and social media channels. Among online content, the live tracking article, which collected the most important events of the games, was visited 1.2 million times.
Spectators had the opportunity to compete for the title of the toughest futsist in ‘s Futstietäjä game. A record 72,000 users participated in the game, and the scorers and times of the games’ opening goals were guessed more than a million times in Futistietäjä.
“Futtistietäja was the biggest hit of these games, which brought excitement and topics of conversation to families, groups of friends and work communities. Especially the young audience wants to participate and actively enjoy the atmosphere of the competition together with others,” Palonen describes.