The CMF Phone 1 sold over 100,000 units in just three hours of its release. Nothing breaks its own sales record.
The bet made by the company Nothing and its “low cost” subsidiary seems to have paid off. By offering its very first phone Intended for small budgets, the CMF subsidiary was planning to conquer a larger audience than with the latest smartphone releases from its main branch. An objective that seems to have been accomplished since the official CMF account announces that their Phone 1 sold more than 100,000 units only three hours after going on sale.
CMF Phone 1 makes record breaking sales of 100,000 units in just 3 hours.
Last time we reached this number in 24 hours was with Nothing Phone (2a). pic.twitter.com/k6vNpghwVU
— CMF by Nothing (@cmfbynothing) July 12, 2024
The idea of offering an inexpensive smartphone (239 euros in France) with a replaceable back seems to have won over a good number of consumers. In our test, we also mentioned the good performance of the CMF Phone 1 and its excellent quality/price ratio which also explain such success.
The company points out that such a score took almost 24 hours to be reached with the Phone (2a) launched a few months ago and that we were able to test before its official release. For its part, Nothing is still eagerly awaited for a potential Nothing Phone (3) which still deigns to give its news.