The influencer Lisa Borg (earlier The duck man) started with YouTube eight years ago and today she has a staggering 241,000 followers on Instagram and an impressive 290,000 followers on Tiktok. On social media, followers can follow her everyday life with her husband Henrik Borginterspersed with elements of makeup and beauty.
But how much does the influencer earn? It has News24 found out.
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This is how much Lisa Borg earns on social media
Lisa Borg told at the end of 2023 for The evening paper that she earns just over half a million a month on social media. At the same time, she revealed that she earns SEK 90,000 a month on Snapchat.
– I have only worked with Snap for a few months. So I’m currently learning what my followers like, how to grow and how to make as much money as possible from it. I don’t want to thumb my nose at the content. That’s what’s a bit difficult about Snap, because you can make so much money by basically posting pictures on a wall, she told Aftonbladet at the time.
Although the influencer earns staggering sums on Snapchat, it is not the platform on which she draws in the most. It is instead collaborations on Instagram and Tiktok, she reveals Happened.
That’s how much she earns a month
According to information from the Swedish Tax Agency that Nyheter24 has seen, Lisa Borg had a fixed earned income in 2023 of SEK 681,800. If you spread it over 12 months, it gives an average salary of SEK 56,816 a month.
Lisa Borg. Photo: Robin Bäckman / TT
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Lisa Borg’s million-dollar company
Lisa Borg runs the company Lisa Anckarman AB which conducts, among other things, marketing and film production. The company had a turnover of approximately SEK 5.3 million in 2023. The profit landed at SEK 406,000, the assets amounted to SEK 10.3 million.
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