Netflix, one of the most watched video viewing platforms, has come to the fore with a new strategy. The company is now considering trying a method it has previously tried in Kenya in Europe. There is surprising news from Netflix, which ranks first among digital video viewing platforms worldwide; It may be free. Company aiming to increase the number of subscribersis thinking of trying a new method, here are the details…
Surprising News from Netflix: It May Be Free!
According to the news from Netflix, the company free subscription option can offer. This information is not an official statement by the company, but the rumors are in this direction. According to the news, Netflix supported by advertising is considering providing a completely free subscription service.
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Brand, before applied this method in Kenya and ended the practice in 2023. Its current plan is to offer a free subscription service in some European countries. Countries in Europe and Asia such as Germany and Japan are the regions considered first. Germany and Japan are countries where free TV channels are common and advertising revenues are also high. For this reason, Netflix first plans to offer an ad-supported free subscription option in these countries.
It is not clear when this strategic plan, which is currently only at the level of internal discussions, will be put into practice. However, this plan is particularly low incomeNetflix may be very useful in countries where people cannot afford a Netflix subscription, and the company can accelerate its growth by increasing the number of subscribers. With this Netflix’s advertising revenues may also increase it.
Netflix Free Subscription Service Will Be Supported by Advertising
Aiming to increase the number of subscribers and revenue Netflix is not considering this plan for the USA. Because the company’s customer base is quite widespread in the USA. In addition to all these, the free subscription service supported by advertising has not yet achieved the desired success. Even with this strategy Netflix advertising revenues It remains at a lower level than its tough competitors in the market: Hulu, Prime Video and Peacock.
Netflix revenue Although it is considering such a strategy to increase the number of subscribers, it is worth noting that the platform has so far provided ad-free service and has gained a place in people’s minds. Of course, while the ad and free subscription service is active, it is still classic. Netflix subscriptions will continue, but it is unclear how this service will affect the brand image. Let’s see what kind of statements will come from Netflix in the future.