(Finance) – “The inauguration of the new Kia Center in Naples is a significant opportunity for the business strategy of our brand in Italy. For Kia it is essential to continue its objective of becoming a leader in sustainable mobility services – thanks to the expansion of the 100% electric and electrified range -, always keeping in mind the needs of the Italian market and consumers, to offer our customers tailor-made services with a wide range of products. After the successful relaunch of the brand in 2021, Kia is strengthening its strategy with a forecast of 1.6 million electric cars sold on a global scale by 2030. We are sure that the inauguration of the new Kia Center in Naples will be the starting point for a long-lasting and successful collaboration.” This is what was stated by Giuseppe Bitti, managing director of Kia Italia, during the inauguration of new Kia Center in Naples (Largo Santa Maria del Pianto), moderated by Gino Rivieccio (actor and television presenter), in the presence of Key Young Choi, president of Kia Italia.
“The presence of Giuseppe Bitti and Key Young Choi is testimony to the extraordinary closeness and attention paid to the Neapolitan reality by the management of the South Korean brand. An investiture – they stated Salvatore and Nicola Barbato, respectively president and CEO of the Center Group – as the main player in the Neapolitan area, consolidating us as a point of reference for fans of the Kia brand. I consider it an important certificate after almost 50 years of activity in Campania. We guarantee personalized assistance, nationwide coverage with particular attention to sustainability and electric vehicles which enjoy interesting state incentives. The passion of the whole team – they underlined – motivates us to always give our best to take on and win future challenges. We are extremely satisfied with the success of this event. The enthusiasm and participation demonstrated by our guests confirms the strength of the Kia brand and our ability to offer unique experiences to our customers. The numerous guests of the event had the opportunity to experience the world of Kia. The modern and functional structure allows you to explore the entire range of vehicles from city cars to SUVs, with particular attention to electric and hybrid models, a symbol of the brand’s commitment to sustainable mobility. In addition to the vast display of vehicles – concluded the management of the Kia Center -, the new showroom offers a complete range of services: personalized financing, workshop assistance, original spare parts and tailor-made insurance and a team of experts is available to support customers. customers at every stage of vehicle purchase and maintenance.”