Yandex Ads Türkiye Team discussed the future of advertising approaches in the e-commerce sector at a special event.
Yandex Ads Turkey hosted a special event attended by more than 100 representatives from the e-commerce and digital marketing industry. At the event, where the future of e-commerce advertising solutions was discussed with Turkey’s leading CMOs and industry representatives, the Yandex Ads team shared their predictions about innovative technologies that will determine the future of e-commerce advertising. At the meeting, the importance Yandex Ads attaches to the Turkish market was underlined, and its determination to offer solutions that will carry its business partners to success with innovative approaches and Yandex Ads Ecomm+ solution was emphasized.
Yandex Ads Ecomm+ Introduced
Yandex Ads International Sales Director Vladimir Vodyanov, who made the opening speech of the meeting, emphasized Yandex’s impressive workforce with 26 thousand 300 full-time employees worldwide and stated that a total of 10 thousand developers and engineers are employed in the company. Stating that they have a strong structure with more than 10 employees in the Turkey office, Vodyanov said, “We have cooperated with more than 250 brands and 80 agencies in Turkey so far. We held many events and workshops to create a strong community. “We plan to further strengthen our presence in Turkey by using Yandex’s latest AdTech technologies in the coming period,” he said.
In her speech, Yandex Ads Regional Head of Growing Markets Veronika Zueva talked about the development of AdTech and Yandex Ads’ revolutionary pay-per-result advertising model in Yandex Ads Ecomm+, which has special solutions that use machine learning algorithms to increase conversions in e-commerce. “You used to pay and pray it works – now you just have to pay to get results. We only charge for results, not clicks and impressions. “This makes us the first AdTech provider to act as a direct extension of your business, meaning we are as invested in your success as you are.”
Thanks to this approach, both the Turkish e-commerce sector and the Yandex Ads Türkiye team achieved successful results. Since last year, the company’s revenue from the Yandex Ads Ecomm+ solution in Turkey has increased by 344 percent, while the number of active customers has increased by 123 percent. Yandex Ads Turkey, which has also added advertising opportunities in Yandex Navigator to its portfolio, plans to introduce many new advertising products to the Turkish market very soon.
Yandex Ads Turkey Senior Business Development Manager Turan Yurdakul emphasized the importance of retargeting in e-commerce and said that the Yandex Ads Ecomm+ product has achieved significant growth recently. “Performance-based advertising combines retargeting and user acquisition to create a powerful engine that drives more conversions, revenue, ROI and growth,” said Yurdakul.
Finally, at the meeting, Yandex Ads International Advertising Interfaces Service Head Andrei Senaev emphasized the importance of cookie-free solutions. Senaev stated that these solutions are critical to ensure advertising success in the evolving digital environment as cookies are phased out.
Sabancı University Finance Chair Prof. Dr. Özgür Demirtaş also shared his views on global economic trends with his presentation.